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|Email marketing lets you create a customer loyalty after they sign up to your subscriber list but to get their loyal you have to keep them engaged with valuable content in order to build a strong relationship.|
Here are some ways to build your customer loyalty with email marketing
Encourage your customers
The email marketers need to nurture the customers when they’re building a loyalty strategy to get customer’s trust. The subscribers look for great reasons to open your email marketing and take actions. Send them special promotions, great information or a topic they’re interested in.
Turn your customers into brand defenders
Your brand reputation can be impacted positively by your customers, it’s important to keep them happy in order to encourage them to share your content or provide positive feedback on social networks. When they're convinced about your brand they will tell it to their friends then your brand reputation will be improved.
Make your offers and your content exclusive
Send them discounts and offers to your loyal customers. This is an important way to show them the value of your emails marketing. It will also help you to keep your subscribers and get better open and click-through rates.
Email marketing is a great way to improve loyalty program. You can keep your customers informed about how many points, how they can use it or how they can increase their points. These ways will encourage the brand loyalty and nurture interaction.
Use Video content
Don't use only text in your email marketing, you can use dynamic template and link to videos content to make more attractive your updates, articles or news with this kind of support.
This is a good method to retain customers and get them closer to your brand when you demonstrate a view on your brand with transparency and humanism. The customers will feel great by getting VIP compared to your competitors which they don’t provide the same advantages. You’ll set a loyalty relationship by building an affinity with your customers.
The testimonials are one of the best ways to convince your customers about your brand value. it will help you to build your reputation and get news prospects. You can show a different kind of supports such as videos, case studies, stats etc.
Be Mobile Friendly
This is one crucial thing. Almost everyone today is on their mobile phones over computers but still, some marketers forget to optimize their content for mobile devices.
Use an email marketing platform that you can preview how your email would look like on different devices. Like Taximail, there is a simulation preview of 30 devices to see how your email looks like. If you are writing for phone readers, make sure your content and not overly long.
To Sum It Up
These are smart ways to improve your email campaigns. In the end, you have to think outside of the box to give you an edge over the competition. These strategies are time-tested and can hardly fail. Especially now that everyone’s attention is turned towards social media marketing, it’s essential not to forget emails. Design a beautiful marketing campaign based on these principles and you’ll stand out from the competition.