In the age where people are constantly on their phones checking and engaging to more than just one social media. This has become an extension of ourselves daily

We are talking about the number of phone calls generated if an email triggers a phone call that particular lead should be attributed to your email marketing efforts.

The Email Service Providers (ESP) are trying to catch all the spammer but the collateral damage of these issues includes some good marketers who are trying...

It is important to know the difference between HTML and plain text email campaign and how they can affect your delivery and engagement of your campaign.

Birthday emails are good for your business. This will build a good relationship with your customers on a personalized level. According to Experian 481% conversion...

We receive a lot of response from many recipient servers then we analysed it to classify what kind of email bounces. After we know and classify...

Email marketing makes the life of the marketers easier in so many ways. You don’t have to wait anymore to send that email at the right date at the right time...

Transactional emails may also be called “triggered” emails is the most widely used emails. Let us give you a closer look to dig deeper and understand the importance of transaction emails

Emotions is part of your decision making when you’re making a purchase. We associate emotional branding positioning with impulse purchase decision.

Email Marketing is still the most cost-effective ways in 2019. It will bring new ways to optimise it such as the mobile usage, the artificial intelligence, or chatbots.

The act of making your customers "come back again and again" is called retention. It is one key factor that makes the business grow is having customers...

The new Promotion tab in Gmail rewards the brands that provide the most value to the subscribers with more a prominent place in the Promotion tab and a new...