Having these details about your customers enables businesses to create quality products and best customer experience. It must be a data that is relevant...

Messaging is now emerging as one of consumers’ preference in brand interaction. It can no longer be confined to a plaintext SMS that cannot support...

Here are 12 of the best types of marketing tools that can be used by any small business owner looking to get started with marketing their product or service.

Personal data is any data about an individual can be considered as personal data. This includes personal identification number, mobile number, date of birth...

Brace yourselves to the changes that Apple has implemented. Email marketing strategy can significantly change after Apple introduced its iOS 15.

In the age where people are constantly on their phones checking and engaging to more than just one social media. This has become an extension of ourselves daily

We are talking about the number of phone calls generated if an email triggers a phone call that particular lead should be attributed to your email marketing efforts.

The Email Service Providers (ESP) are trying to catch all the spammer but the collateral damage of these issues includes some good marketers who are trying...

It is important to know the difference between HTML and plain text email campaign and how they can affect your delivery and engagement of your campaign.

Birthday emails are good for your business. This will build a good relationship with your customers on a personalized level. According to Experian 481% conversion...

We receive a lot of response from many recipient servers then we analysed it to classify what kind of email bounces. After we know and classify...

Email marketing makes the life of the marketers easier in so many ways. You don’t have to wait anymore to send that email at the right date at the right time...