Email will continue to be the highest ROI (Return on Investment) communication channel today, but customer needs and expectations are also increasing. Customers want emails that are relevant, timely, and display well across devices. Brands that consistently deliver this level of personalized emails tend to grow significantly faster than their competitors. McKinsey research that companies that excel at personalization experience significantly higher revenue growth than average.

So how can you shift your email strategy from “sending the same content to everyone” to “sending personalized emails” without burdening your team?

This approach helps you translate data into real-time decisions about who to send to, what to say, when to send it to, and which channel (email, SMS) to reach your customers at the best time. With a single action, marketers can automate journeys, create on-brand content, and launch campaigns faster — all while maintaining full control over safety and performance standards.

Below are some ways to use AI for email and cross-channel messaging to increase trust, speed, and sales, as well as highlight the risks of traditional manual processes.

Why is fast personalized communication important?

● Marketing leaders can meet customer expectations, McKinsey reports that companies that grow faster than average generate 40% more revenue from personalized communications, and this advantage is multiplied when they can connect “customer behavior” with “timely, relevant content.”

● Marketers are turning to AI to keep up with market demand. According to a recent Salesforce report, nearly 5,000 marketers worldwide rank AI as a top priority to connect scattered data and create automation at scale, while maintaining data security and reliability.

● Consumers will pay when you provide relevant experiences to them. Twilio's 2024 Segment Report on Personalization states that brands are using first-party data and AI to build loyalty through real-time experiences, while third-party cookies may be on the decline.

In conclusion, personalization is not just an optional extra but a way to increase engagement and higher order value.

How using Taximail in conjunction with AI help you work faster?

Taximail has now been made easier to integrate with leading automation tools like n8n. With Taximail Node, marketers and technical teams can build flexible, automated workflows without coding. This allows you to use AI agents to do the work for you, analyze customer preferences and send personalized content, or create many other workflows.

By connecting n8n + Taximail + AI Agent, you can design smarter communication processes and create more personalized customer experiences in just a few steps. For example:

• Pull customer data from CRM, Chat, or internal systems
• Process with AI to analyze customer behavior, interests, and intent
• Create personalized email content based on the analysis
• Automatically send emails from Taximail at the right time
• Monitor real-time results and let the AI ​​learn to improve the next campaign

With this approach, you can use AI Agent in conjunction with Taximail and other programs. For example, when a new customer is added to your CRM, the AI ​​Agent will analyze their preferences and automatically generate a personalized welcome email to be sent via Taximail. You can also configure the AI ​​Agent to generate personalized offers and send SMS notifications via Taximail to those who haven't clicked on the email yet.

As you can see, AI Agent can be used at every point in the process—from data analysis to message generation and delivery schedule selection. This allows for real-time personalization, eliminating the need for repetitive or time-consuming work.

Using Taximail Node makes it much easier to create automated systems that use AI Agents in conjunction with Email Marketing.This will help you send the right emails and SMS to your customers at the right time, faster, and more efficiently.

Key benefits that businesses will receive

1. Increase revenue from existing contacts.

Delivering relevant and timely content increases the chances of engagement and purchases. McKinsey found that companies that achieve strong personalization significantly outperform their competitors in average revenue.

2. Improve inbox delivery.

Using content that's directly relevant to recipients can help reduce unsubscribes, spam reporting, and increase engagement, which in turn helps increase emails to inboxes.

3. Optimize human resource utilization.

Using workflows eliminates the need for repetitive manual tasks like data curation and content creation. Furthermore, having a Taximail node simplifies use and eliminates the need for a development team to constantly assist.

4. Create brand consistency across channels.

Sending emails and SMS from a single database, using AI agents to create content, helps create a unified customer experience.

5. Clear and auditable results.

When you create a workflow using Taximail as an action, you can clearly monitor the results of your communications, including delivery, opens, and clicks. You can also use these results to further develop your workflow.

Disadvantages of sending email manually using traditional methods

1. Everyone receives the same content.

A simple, generic newsletter can easily be overlooked. Online AI helps you learn both at the group and individual level, then tailors the experience accordingly.

2. Predictive Scheduling

Sending newsletters at the same time as they've always been sent can be less effective. Scheduling based on personal data can lead to higher engagement. Automating the communication channel to SMS can increase engagement.

3. Disjointed Multi-Channel Communication

When content creation for email and SMS is incoherent, the journey is disrupted. Using Taximail's cross-channel tools in conjunction with an AI agent can ensure that all channels communicate the same message.

4. Time-consuming Content Creation

You need to spend time thinking about content or designing emails for all groups or individuals, which can lead to disruption. Using an AI agent can help you create content that fits your brand's framework accurately and quickly.

5. Lack of Continuous Learning and Development

Manual email creation often ends with completing the campaign rather than learning from the results to improve the next iteration. You can use an AI agent to continuously learn from campaign data, including open rates, clicks, and post-receipt behavior. This data is then used to automatically optimize content, timing, and channels.

Develop AI skills

If you're looking for affordable online AI courses, you'll find plenty to choose from. But the real value for your team is hands-on, actionable campaigns with real data and clear KPIs. You can start small, track successful results, and then scale those results.

Summary

In an era where customers expect personalized communications, sending emails with monochromatic content may be less effective. Marketers must therefore create personalized experiences, delivering them to customers at the right time and in line with their individual interests.

Connecting Taximail with an AI Agent allows you to create automation systems that truly enhance the effectiveness of email marketing. The AI ​​Agent can analyze customer behavior and preferences, create relevant content, and select the most appropriate communication channels. Taximail acts as the primary platform for sending emails and SMS, providing real-time reporting for immediate tracking.

Start today by connecting Taximail with an AI Agent at n8n and transform from simply sending emails to delivering truly memorable customer experiences.