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Importance of phone calls in email performance metrics
We are talking about the number of phone calls generated if an email triggers a phone call that particular lead should be attributed to your email marketing efforts.
Whats the difference between HTML and Plain text campaign?
It is important to know the difference between HTML and plain text email campaign and how they can affect your delivery and engagement of your campaign.
Make a great impression with happy birthday campaign
Birthday emails are good for your business. This will build a good relationship with your customers on a personalized level. According to Experian 481% conversion...
Gmail New Promotional Tabs Can Amplify your Business
The new Promotion tab in Gmail rewards the brands that provide the most value to the subscribers with more a prominent place in the Promotion tab and a new...