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The Rise of Social Commerce
Oa Bussarin
In the age where people are constantly on their phones checking and engaging to more than just one social media. This has become an extension of ourselves daily

Importance of phone calls in email performance metrics
We are talking about the number of phone calls generated if an email triggers a phone call that particular lead should be attributed to your email marketing efforts.

How to avoid Gmail spoof warning
The Email Service Providers (ESP) are trying to catch all the spammer but the collateral damage of these issues includes some good marketers who are trying...

Whats the difference between HTML and Plain text campaign?
It is important to know the difference between HTML and plain text email campaign and how they can affect your delivery and engagement of your campaign.

Make a great impression with happy birthday campaign
Birthday emails are good for your business. This will build a good relationship with your customers on a personalized level. According to Experian 481% conversion...

The Difference Between Hard and Soft Email Bounce
We receive a lot of response from many recipient servers then we analysed it to classify what kind of email bounces. After we know and classify...

Email Marketing Automation Trends in 2019
Email marketing makes the life of the marketers easier in so many ways. You don’t have to wait anymore to send that email at the right date at the right time...

The Potential of Transactional Emails
Transactional emails may also be called “triggered” emails is the most widely used emails. Let us give you a closer look to dig deeper and understand the importance of transaction emails

Emotions in Consumer Buying
Emotions is part of your decision making when you’re making a purchase. We associate emotional branding positioning with impulse purchase decision.

2019 Email Marketing Predictions
Email Marketing is still the most cost-effective ways in 2019. It will bring new ways to optimise it such as the mobile usage, the artificial intelligence, or chatbots.

Customer Retention Tactic: Use Email Marketing
The act of making your customers "come back again and again" is called retention. It is one key factor that makes the business grow is having customers...

Gmail New Promotional Tabs Can Amplify your Business
The new Promotion tab in Gmail rewards the brands that provide the most value to the subscribers with more a prominent place in the Promotion tab and a new...

Artificial Intelligence is changing the Pace of Digital Marketing
AI had proven an integral and core importance in this age of the of digital marketing space. A lot of startups and e-commerce are heavily invested in AI
