How do brands compete in this digital era?

How do they find their voice and stand out in the crowd?

Every brand is finding their way to be heard, to be noticed and engaged their potential customers.

Relevance is something that the customers expect for the brands they want to buy from. They want to know the company/brands history, values, and their culture if it resonates with what they are looking for.

Since the brand’s social components are changing and so as the manner on how they engage their customers.

 

It is proven a cost-effective way to establish rapport with your customers is by sending them Newsletters on a regular basis. You can establish authority by writing pieces that offer value to your subscribers.

 

Every audience has an ideal content and you should know the interests of your subscribers so that they will expect to hear from you.

You can try a bunch of creative ways on how you can build trust and makes it interesting for them with a personal touch.

If you can get something viral online,  you can get a lot of exposure over the internet in a short period of time.

However, it takes the right content, right people and the right time to discover and get the spark of viral content over the web. Well, you might need some luck too…

  

 

  

Here are some tips when trying to get your content go viral with great examples.

 

1 Be in the know — Current events and trends

The key is to be updated and be aware of what is going on online because these are the thing that the people are searching online. Do your due diligence, check out Google, Twitter, Facebook, and Instagram.

Ask yourself how can you incorporate the newsworthy trends in your email newsletter to make it a viral content. People like to get involved and join the hype.

 

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CR: Delivera (https://www.delivra.com/event-invitation-emails/)

  

 

 

2 It entices readers — Design your newsletter well

Your goal is to get your subscribers hooked and anticipate your weekly or monthly newsletter.

To achieve this, you should have a concise, clear design that will make them eager to click and read more information about your product or your company. Even a simple straight to the point design with minimal elements and simple structure as seen on Apple.

 

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CR: Apple (https://www.apple.com/uk/macbook-pro/)

  

 

  

3 Add a Call to Action (CTA)

What’s the point of having a CTA on every email? This is to let your subscribers do what you want them to do after reading your valuable content. If you can be personalized and your email marketing platform supports it— go ahead make it count.  In this way, you can optimize it to the right person. You may also add some video content to make it more appealing than the usual images and text only.

People are very visual and they love to share video online and you will get a free traffic when people share it on the social media.

 

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CR: Netflix (https://www.netflix.com/)

  

 

 

4  Be informative and not sales driven

The purposes of newsletters are to give information, education to your subscriber than a sales pitch. This does not mean you can’t add any promotional or offer to your subscribers.

You can try to do 90 % information and 10 % sales promotional.

The inbox of your subscribers are confronted with adverts all the time and you don’t want to be a nuisance to their eyes. Make them want to hear from you and not self-promote information.

 

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CR: Real Adventures (https://www.behance.net/gallery/10026489/Real-Adventures-EDM)

  

 

  

5 Launch a content

Get your subscribers to be involved with your brand. Let them a part of something that would make them pro-active users. This is a great way of spreading the word and giving them away from something of value. This will keep your current subscribers engages and attracts new people too.

 

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CR: Anker (https://www.pinterest.com/pin/121597258674712609/)

  

 

  

6 Be unique as possible

You don’t wanna be a copycat and just reused a content with a mediocre message.

To go viral, you need to do something that has never been done before to get people excited.

Offer them something that can trigger their emotions strong enough to make them want to share your content on their social media networks.

 

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CR: AON (http://www.touchbasepro.com/best-email-campaigns/aon-south-africa/)

  

 

  

This is like finding their sweet spot and hitting the right emotion and your content will go viral.

Don’t be discouraged if you have done something but it did not make an instant hit. It takes time and just improves your contents and try again.

 

The most important thing is giving your subscribers relevant, high-value content that would make them wanna hear from your next newsletter.

 

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