Understanding AMP Powered Emails

Did you come across this term and are not sure what it means? Don’t worry.

In this post, let’s take a look at what AMP-powered emails are, how they’re made, and what benefits they can provide.

What are AMP-powered emails?

AMP-powered emails are, in the simplest of terms, emails that contain elements that can be activated and interacted with right inside the message body. For example, normally, when a brand wants its customers to fill out a form via email, they add a clickable link that leads the recipient to another website with a pre-made form.


However, with an AMP-powered email, the sender can add a form right inside the email body so that the recipient can fill it all out without leaving their inbox.

There are a number of other similar actions and activities that AMP emails. For example, AMP-powered emails can be used for:

1. Making appointments or RSVPing events using in-email calendars

2. Interacting with shopping carts

3. Purchase items or make payments


How are AMP-powered emails made?

Creating AMP-powered emails is a lot like creating websites…in a way. You can either code them directly and add the AMP elements to them using the respective components, or you can use pre-made templates (on online platforms) and edit them according to your need and requirements.

There are different platforms available on the Internet that allow you to use the good old drag-and-drop mechanism to create AMP emails, like MailGun and Dyspatch.

But you can also code them from scratch by using the various AMP components to add dynamic and colorful elements to the emails. According to MailModo, the various component types are categorized as follows:

1. Media components: The components that you can use to add things like images and videos, etc., to your emails

2. Dynamic components: The components that you can use to add interactivity to the messages. Components in this category include elements like Amp-selector (the attribute for providing options to the viewer) and Amp-list.

3. AMP layout components: These components are used to add the layout elements to the email message. By “layout” elements, we mean things like carousals and accordions, etc.

The information provided above has been taken from MailModo – which happens to be an AMP email creation tool itself.

Moving on, when creating AMP emails, you have to do stuff other than adding the interactive attributes, etc. You also have to add the right content to the messages.

1. When adding written content to your emails, you should focus on brevity and readability. Email messages have to be short and concise. You can take help from plenty of online tools during the writing process. You can, for example, use an online paraphrasing tool to better rephrase your message. You can also use a summarizing tool to make things shorter if the content you write is too lengthy.

2. When it comes to visual content i.e., images and the like, you should likewise take care of image size and resolution, etc. You also have to take care of adding relevant visuals to your emails so that they actually play a helpful role in them. Creating visuals using graphic design software graphic design software and then importing them to the emails is a good way to ensure quality and relevance.


What are the benefits and uses of AMP-powered emails?

That is about it for the “how to” part. Let’s move on to talk about the benefits and perks of AMP-powered emails now.

Better Engagement

One of the main perks of creating AMP-powered emails is that they tend to be more engaging than traditional and static messages. In the latter, the reader only gets to read the text and see the visuals. But other than that, they have to leave the inbox and visit another webpage if they have to take any action.

However, with AMP-powered emails, this is not the case. In these emails, the recipient can do a lot of stuff from right inside the inbox without clicking away.

If you had to, for example, send an email with a link to an online form, not a lot of recipients would engage with it since it would involve leaving the inbox, going to another site, filling out the form, and then coming back.

On the other hand, if you were to send an AMP-powered email with an in-built form, the recipient would be more likely to engage with it since it wouldn’t require extensive action.

Improves and Projects Brand Image

Creating good AMP emails isn’t easy, and it is typically done by high-end brands and businesses. If you send your recipients an AMP email rather than a standard one, you’ll convey how good your brand is. You’ll show the effort your brand puts in marketing and customer outreach, etc., which can subsequently have a good effect on the recipients.

When interacting with your customers and leads, etc., you have to do whatever you can to show your brand’s authenticity and credibility. Spending time creating AMP-powered emails and then sending them at the right time to the right audience is one way in which you can do that.

Less Time Consuming

So, AMP-powered emails are used for different purposes. To show you what we mean here in this post, let’s take the example of online forms.

If you are using a traditional email model for getting your recipients to fill out a particular form, you will have to do the following:

1. Create a form using an online platform (like Google Forms)

2. Then create a link for that form

3. Create an email including the link and the concomitant content

4. Send the email to the recipients

5. Garner the results from the online platform

This would, obviously, take up quite a bit of time.

On the other hand, if you create an AMP-powered email by integrating a form within the message, it can make things a lot quicker. You won’t have to create a form separately and then import the link to the message, etc. 





AMP-powered emails can be a helpful and effective tool for marketing and lead generation, etc. In the post above, we’ve talked about what these emails are, how they work, and you can create them. For those of you who wants to learn more about AMP you can check out this link for more details

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Boy is the head of Development team on Taximail. He manages the team of developers in building, improving and innovating Taximail to its full potential. He spends his free time outdoors with family. Also, playing PS4 is one of his favorite recreation.

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