Building your email list should be one of your top priorities as an email marketer. An email list is the only channel when nurtured properly, that will allow you to directly and personally communicate with your audience whenever you want.


Build an online profile

Seek out opportunities to increase your visibility online by writing topics related to your industry.

  • Become blog contributor
  • Syndicate your content
  • Become a guest on industry podcasts or video series

Building an online profile for your business can help drive targeted traffic to your website, and those who are already interested in your business will be more likely to subscribe to your email list.

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Promote your email campaigns on social media

Build a form within your email marketing service and post it on your social media channels. This will allow followers to sign up for your list.

Another way to promote your emails on social media is to share the most recent edition. Giving users a way to see what they’ll be getting when they sign up is a great way to get them on board as subscribers.

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choose to receive company updates from Facebook


choose to receive newsletters from their favorite brand


Set expectations and be transparent with your subscribers

Always make sure that you tell your subscribers what they’ll be getting and how often they’ll be receiving emails from you. Not setting expectations correctly often results in a high unsubscribe rate.

Don’t give up on email
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prefer to receive promotional content through email


prefer social media


Leverage Youtube

Add a call to action and URL in your videos to encourage people to subscribe to your list and include links to relevant landing pages in your videos text descriptions


Create opt-in incentives

An incentive can go a long way when trying to grow your list. Offering opt-in incentives is a win-win because it gives your readers extra value and it helps to grow your email list.

Research has shown freebies such as ebooks skyrocket email sign-ups by more than 200%


Include a sign-up box on your checkout page

Take advantage of the excitement that comes with a new purchase. Including a subscribe box on the checkout page ensure that customers stay excited about your products and come back for more.

Include a form on high traffic web pages

Review your Google Analytics and look at the pages that have the most web traffic. From there include email opt-in forms on those pages to help grow your list.

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Mook is a Senior Support Specialist in Taximail. She provides technical assistance, service, and training to Junior Support Specialist. Solving clients problems in a timely and efficient manner is her strongest suit. She is fashion enthusiast and a frequent traveler.

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