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The Pitfall of email marketing
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Importance of phone calls in email performance metrics
We are talking about the number of phone calls generated if an email triggers a phone call that particular lead should be attributed to your email marketing efforts.
How to avoid Gmail spoof warning
The Email Service Providers (ESP) are trying to catch all the spammer but the collateral damage of these issues includes some good marketers who are trying...
Whats the difference between HTML and Plain text campaign?
It is important to know the difference between HTML and plain text email campaign and how they can affect your delivery and engagement of your campaign.
Make a great impression with happy birthday campaign
Birthday emails are good for your business. This will build a good relationship with your customers on a personalized level. According to Experian 481% conversion...