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9 WAYS TO SAVE
Time & Money with marketing automation
Automating repetitive marketing tasks such as emails, social media, and other website actions give you more free time to focus on more important tasks. Here are nine automation you should be using.
1. Social Media
When you automate your social posts and ads you’ll save more than 6 hours per week on social media management and keep your profile updated with fresh content.
2. Dynamic Content
Business who show visitors personalized offers content based on their past browsing and shopping history see an average increase of 20% in sales. Amazon does this better than anyone else.
3. Content Amplification
Smart content marketers know the importance of influencer outreach. You can see increase your reply rate by 250% by automating your outreach and followup emails.
4. Client Reservations and Appointments
Setting client appointments or meeting with an automated tool can save 80% of your time on scheduling and workforce management.
5. Lead Nurturing
Companies that automate lead nurturing with well-timed emails and offers see a 10% or greater increase in revenue.
6. Post Purchase Email Series
It costs 5-30x more to retain one. That’s are a powerful way to engage and upset new customers.
7. Lead Scoring and Segmenting
68% of B2B marketers are employing both behavioral and demographic scoring to help them identify sales-ready leads for their sales teams.
8. Upsell Offers
SamCart found that businesses who use one-click upsells when selling their products online can increase their average order size by 360% or more.
9. Incentive And Loyalty Programs
49% of consumers will gladly switch brands for just a coupon. Make sure that doesn’t happy to you by rewarding customer loyalty and continuously giving them a. reason to come back.
Even with the best marketing automation in the world, you should remember your campaigns and message need to be created around a real, live person who customers are able to speak with.
Marketing automation is scalable. You can pay based on your current number of contacts, and the service will grow along with you. It can save time and money, though it can never replace the human work it makes the work more efficient.
Through marketing automation, you can give your existing content a second life by setting up automated rules to recommend content that educates your leads and customers over the customer lifecycle.
If your marketing strategy is not outbound calling then marketing automation would suit you best. With the amount of data captured by automation tools, you’ll have plenty of information on your leads, from what their challenges are, to what pages on your website they clicked on and when. This will be a great help to make your automation emails to your segmented list.
The fact that marketing automation software is so comprehensive is a blessing and a curse. You have to find the best solutions that would cater to your needs. You have to examine carefully the email marketing automation software before you commit to any. If you’ve decided that it is something that will benefit your business, the next step is to choose which tool is the best fit for you.
Hopefully, this post has given you a better understanding of how you might be able to use automation software.